Volume 94, No.2, March-April 2008

Duke Magazine Staff  
 
Publication schedule

Circulation: 100,000
Frequency: Six issues per year

Closing dates:
Issue Reserve space Materials deadline Mailing Date
Jan-Feb Nov 1 Nov 20 Jan 15
Mar-April Jan 1 Jan 22 Mar 15
May-June Mar 3 Mar 20 May 15
July-Aug May 1 May 20 July 15
Sept-Oct July 1 July 21 Sept 15
Nov-Dec Sep 1 Sep 22 Nov 14

Cancellations are not accepted after materials deadline has passed.

Mechanical requirements

Dimensions:
Trim size is 8 1/2 in. x 11 in.
For Bleeds, allow 1/8 in. on each side.

Space units
Ad size Width Height
1 page 7.5 in. 9.625 in.
2/3 page(2 col.) 4.933 9.625
1/2 page horiz. 7.5 4.75
1/2 page vert 4.933 7.25
1/3 page (square) 4.933 4.75
1/3 page (1 col.) 2.4 9.625
1/6 page 2.4 4.933

Printing: Offset lithography
Screens: Electronic images must be scanned at 300dpi
Electronic Transmission of Ads: The preferred method for receiving ads is by PDF file submitted electronically as CMYK. Ads and/or ad materials should be sent by e-mail to dukemag@duke.edu or delivered on CD. For a complete listing of supported application formats, please contact your advertising account representative. Camera-ready ads are accepted. Submit negatives right-reading, emulsion-side down. Full-color ads must be submitted as CMYK.

Advertising rates

Rates: All rates are net; recognized ad agencies get 15% discount.
Educational & Nonprofit Rates: A discount of 25% will apply to all rates for approved educational and nonprofit advertisers. (Discount does not apply to cover premium.)
Contracts: Accepted for 12-month period beginning with the first insertion. Bimonthly billing.
Storage: Materials will be retained for one year, or returned to client upon request.
Placement: Duke Magazine cannot guarantee ad position for any advertiser, except for cover positions with paid premium.
Acceptance Policy: All advertising copy is subject to approval in advance. No advocacy ads or ads simulating editorial copy are accepted. We retain the right to refuse any ad.
Shipping: Send all contracts, insertion orders, materials, and correspondence to: Duke Magazine, c/o Advertising Director, Box 90572, Durham, NC 27708-0572; (919) 684-5114; Fax: (919) 681-1659; e-mail: dukemag@duke.edu


Classified Advertising

Get in touch with 100,000+ potential buyers, renters, consumers through Duke Classifieds.

Rates: $3.00 per word, minimum $30. Fee applies to special typeface treatment (bold, larger font size, etc.) or adding an electronically submitted logo or art.

Requirements: All copy must be printed or typed, or e-mailed to dukemag@duke.edu. Please specify section (FOR SALE, etc.) in which ad should appear.

All ads must be prepaid: Send check to Duke Magazine Classifieds, Box 90572, Durham, NC 27708-0572. We accept Visa, MasterCard, and American Express. No orders taken over the phone, except by fax. Be sure to include credit card number, expiration date, name, address, and phone. Fax: (919) 681-1659; e-mail: dukemag@duke.edu.

Deadlines:
January-February issue: November 1, mails in late January
March-April issue: January 1, mails in late March
May-June issue: March 3, mails in late May
July-August issue, May 1, mails in late July
September-October issue: July 1, mails in late September
November-December issue, September 1, mails in late November.

Please specify issues in which ad should appear.