 |
| School for servers: Walton
briefs wait staff on fine points of feeding 2,000 Photo:Les
Todd |
The kind of nightmare that wracks the sleep
of reunion organizers actually happened to Lisa Dilts. A few years
ago, the tent for the 25th-reunion class was set up on a lawn that
held an underground watering system. As is routine, the department
in charge of sprinklers was asked to make certain that the system
was turned off, so that no unexpected showers would break out on
the day of the event.
"They said not to worry," recalls Dilts '83, who is the
director of the reunions program for the Office of Alumni Affairs. "The
water meter wasn't working, and the sprinklers hadn't been on for
three months."
On Friday morning, the day the reunions weekend began, the plumber
showed up unannounced, fixed the water meter, and set the timer.
It worked perfectly. Precisely at ten o'clock that evening, just
as the reunion-goers were in the middle of the dessert course,
it began to rain. At least, it seemed like rain. Only it was happening
inside the tent.
"I still remember the call I got from one of the student volunteers
staffing the party," Dilts says. Her voice shrinks and grows
tremulous: "The sprinklers have come on, and everybody is
getting wet."
Dilts' audience--veteran planners who have gathered on a sunny
day in early April 2004 to review attendance projections and determine
final tent locations--chuckle appreciatively. Swapping stories
like this one helps them blow off steam as another reunions weekend
looms. Jim Slaughter, manager of special-events services--George
Burns to Dilts' Gracie Allen--picks up the tale. "Water was
squirting up through the tent floor in some areas, and it came
out the sides and ran down the hill. It was real slippery. They
started mud sliding. They had so much fun, they said when they
had their next reunion, they were going to request the sprinklers
be turned on again."
Of course, not all potential catastrophes have such happy endings.
With a combined forty-three years of experience between them, Dilts
and Slaughter have a lot of war stories they can tell that would
chill the blood of any event planner: the alumna who spent her
time at a Saturday-evening party talking to a tent pole, then,
as she left, screamed that the caterer had stolen her purse; the
alumnus who tried to pick up a security guard and burst into tears
when the guard politely but firmly declined his advances; the alumna
who had too much to drink and was seen dancing with the janitor;
the fourteen alumni who hijacked a shuttle bus to the International
House of Pancakes; the mini tornado that picked up one tent and
hurled it into another, gouging a huge hole in the top. War stories,
Dilts points out, are fun--in retrospect.
Reunions weekend, like any large event, is rife with potential
for crises. It's the nature of the beast. No matter how well the
event is organized and managed, an endless variety of things can
go wrong. "It used to bother me," says DeDe Olson, a
reunions staff member. "It seemed you worked and you worked,
and all you would hear were the complaints. And it was so easy
to say to yourself, 'Well, this is a disaster.' "
"But as I grew into it, I realized that crisis management
is what we do. And we make fun of it, 'Oh, the crisis of the day
is..., ' and just keep repeating our reunions mantra: 'Not a problem.' "
Reunions are held in mid-April. With a short break for graduation,
planning for the next reunions weekend begins a few weeks after
the last one is over. By June, reunions staff members are already
deep in logistics. If it takes a village to raise a child, one
could argue that it takes the equivalent of a small city to put
on a Duke reunion: police officers, fire fighters, and EMTs; parking
experts, planners, builders, and techies; chefs, bus drivers, electricians,
musicians, teachers, and florists. They provide food, drink, housing,
education, entertainment, transportation, and safety. Reunions
weekend is the largest event Duke puts on, save for presidential
inaugurations, and those tend to occur only once a decade. A single
reunions weekend requires a year-plus of planning, thousands of
volunteer hours, the cooperation and coordination of some thirty-five
university departments and programs, and a subsidy of more than
a half-million dollars from the Office of Alumni Affairs.
Typically, twelve classes--alumni from Trinity, the Woman's College,
engineering, and nursing--return for the weekend, which is held
in the middle of April. Last year, it was April 16-18; this year,
it's slated for April 15-17. Although all alumni are welcome to
attend, generally, the weekend is a time to gather what planners
call the five- and ten-year classes--5th through 60th reunions--with
special emphasis on the banner years, the 25th and 50th reunions.
"The overarching goal is to get as many people back to reunions
as possible and ensure that they have a good time when they get here," says
Dilts. She has an easy-going manner and a ready laugh. Her office,
in the renovated carriage house behind Alumni House, is decorated
with hothouse plants and Chinese prints. Dilts has agreed to allow
a reporter to follow her and the rest of the reunions staff over
the course of the year's planning for the 2004 weekend. It will be
a kind of Reunions 101, a behind-the-scenes look at just what it
takes to put on a Duke reunion.
Lesson One is the importance of recruiting alumni volunteers for
each class. These are the people whose leadership, connections,
and enthusiasm will get their classmates excited about attending.
The volunteer chairs are chosen first; each then helps put together
planning committees of eighteen to twenty people for his or her
class. Typically, the class throws a party on Friday night of reunions
weekend, and the committee tailors the details to reflect the history,
personality, and culture of their year. So, while one 5th-reunion
class opted for pizza, dancing, and a deejay, a 50th had skits
throughout dinner, threw glitter, and staged a faux panty raid.
"They give us their wish list," says Dilts. "It includes
what, when, where, and how much. We do all the legwork, come up with
options, and attach a price tag. If you want to have live music and
a bar, it might be $45 a person. You want beer and wine and a deejay,
we can get away with $28." Ultimately, the class decides, but
the reunions staff provides gentle steering. Some classes are overly
ambitious. One 25th-reunion class wanted to have an Earth Wind & Fire
concert. (The staff talked them out of it).
Each class planning committee also publishes a class newsletter,
sets up a class website for posting information, and encourages
everyone to send in class notes, so that the site functions as
a kind of "virtual yearbook" of the class' activities.
The idea at this early stage is to "engage people on a variety
of levels," Dilts says. "What's meaningful to alumni
is as varied as the alumni themselves. Why do they come back? To
see friends, of course. But that's not always enough. We need to
let them be able to explore Duke as it is now. So we have to tip
the scale in myriad ways." To that end, reunions weekend offers
not just parties, but also, like many universities, lectures, tours,
and visual and performing arts programs.
"Some people come back for really fun social events," Dilts
continues. "Some people come back because it's important to
them to show their children what Duke is like. And we're finding
increasingly that one thing that tips the scale toward their coming
back is professional or career networking."
"I'd love to run into the problem of, 'Oh no! We have too many
people coming back.'"
A banner reunion will bring back, on average, 325 people. A 40th
or 45th will bring only 100. Some classes are more predictable
than others. "The Class of '73, for example, had a huge 25th,
and we predicted was going to be a good 30th, and it was. They
broke the all-time attendance records for the 25th and 30th reunions."
However, predictability of this sort is not something the reunions
planners can depend on. By the end of July, Dilts and her staff
are beginning to practice what she calls "voodoo reunions"--estimating
the size of a particular class' reunion, based on experience with
the reunion year (the 25th draws many more than the 20th or 30th,
for example), and on the individual class' past reunion attendance
(some classes have consistently low attendance; some, like '73,
consistently high).
Like any hostess, Dilts needs to make decisions, most of which
depend on how many guests are coming--number of hotel rooms, food
portions, plates, knives, forks, centerpieces, and party favors--plus
many things that most hostesses never have to think about, including
size and location of tents, number of shuttle buses and vans, and
capacity of classrooms. She won't have anything approaching real
numbers until a few days before the event starts. "We actually
get about a third of our registrations the last week," she
says, "and then we'll have as many as 300 people registering
when they get here."
Although twelve caterers work on the various class parties, preparing
everything from Bullock's barbecue to steak and salmon, for the
Big Dance, held on Saturday night, only J.W. Walton '82 will do.
One of the owners of what is known simply as The Catering Company,
he's the Wizard of Oz and Perle Mesta wrapped into one. Walton
has done the last five dances (the party includes dinner and dancing,
actually, with fireworks and two bands--the Casablanca Orchestra,
a big dance band to start things off, and then Maurice Williams
and the Zodiacs to entertain partygoers into the wee hours.)
Dilts trusts Walton completely. "He's a genius," she
says. The food, although delicious, is the least of what he does.
They have a couple of early meetings, and then one or two to go
over numbers and finalize things. Then, she basically gives him
a budget and free rein. He takes an empty tent longer and wider
than a football field (it completely covers the practice field
that runs along Cameron Boulevard) and turns it into--well, every
year it's different, but always elegant and sumptuous.
The tent goes up about two weeks in advance of the weekend. On
a cold gray day, Walton takes time out to talk about his plans.
This year, he says, the dècor will have a "more contemporary
look" than in the past. In addition to Gothic elements like
six-foot tall, papier-machè gargoyles and hanging
lamps inspired by chandeliers in old cathedrals, he's designed
awnings that echo the shape of high-tech metal and fabric structures
on the top of the new West-Edens Link residence hall. Photo slideshows
in continuous, half-hour loops will be projected on large cloth
panels, and the ceiling will be washed in lights of amber and reds, "to
give a warm glow."
"This thing always evolves," Walton says. "As we are
wont to say, we'll know what we're doing when we get done." Still,
he says, his guiding principle is that "it should be fun. I
always feel people are much happier when they look around and are
almost saturated with stuff. You don't see the vast, empty space.
You fit into the environment: It feels good, it smells good, it tastes
good."
As he talks, gusts of wind spurt through the tent, picking up the
bottom edges and causing the walls to flap and flutter. The fretful
weather is a reminder of a cruel but inexorable fact: The weather
is a major character in the drama that is reunions weekend--arguably
the single most important influence on whether people have a good
time. If it decides to pull a Lear, cracking and raging with storms,
the effects can be dire. "People who arrive in cold, wet weather
have a lot more complaints than people who get here when it's sunny," says
Dilts. It not only affects attitudes, it can sabotage the most
careful preparations. In 2003, she recalls, "the weather was
so bad on Thursday, we couldn't set up. The wind was so strong
it blew over our tables."
continues on
page two.
|